A dedicated IP address ensures that you shall have a unique numeric identifier on the Internet and that it shall not be shared with other's sites or apps as it happens with a shared hosting account. There are many uses for a dedicated IP - including, when an SSL certificate is needed in case you have a web-based store and you would like to accept online payments or in case you have a login form and you want the data that users submit to be encrypted. A dedicated IP address may also be used for other apps, such as a VoIP server, for instance. In addition, it shall give more credibility and security to your sites, since a network flood to a shared IP will not have any effect on your dedicated IP. In case you host your websites with us and you have your own server, you will be able to get one or a number of dedicated IP addresses with just a couple of clicks and to use them in case you cannot use the IP that comes with the hosting server.