The service uptime for any shared hosting account is of significant importance. If you’re using a web server which has frequent issues and your website is not available for long periods of time, it is more likely that website visitors won't come back. Assuming you have an online store, for instance, this will mean lost clients and less financial gain. Your websites could even get penalized by search engines with lower rankings irrespective of how good their content is. To avoid this kind of scenario, always ensure that the hosting service you receive is stable. That way, the success of your internet site will depend only on its content and your advertising and marketing campaigns and will not be affected by hosting-related aspects that you've got no control of.