SSL, which is short for Secure Sockets Layer, is a security protocol which encrypts the info that clients submit on a website. If they input a username and a password on a login page or they purchase products and services online and they input their credit card details, the data will be exchanged with the web server in an encrypted form, thus an unauthorized third-party shall not able to see it. An SSL certificate will increase the security of your Internet site and shall make it more inviting to customers, but besides the cost for the SSL, you need to spend more money for a dedicated IP address, which is typically needed for the SSL installation. If you have a small e-commerce portal and your budget is tight or you're a part of a non-profit organization and you can find much better use for the capital, you could avoid the extra expense by making use of our services given that our cloud website hosting platform supports SSL certificates not just on a dedicated IP address, but also on a shared one.