Web and FTP stats are usually available in the standard hosting service. They'll tell you how your sites behave regarding popularity and visits, which will help you improve different sections or correct an advertising campaign. There are different pieces of software with which you can monitor the traffic to a website and while a few of them are more thorough, there is a standard amount of information that they all present. This includes the daily and the monthly visits, the referrer - i.e. if the visits came directly or via a third-party Internet site, the most visited webpages, etcetera. Such information can offer you an idea of where most of the traffic comes from or which pages are more popular, so you can take measures and improve the content on the other pages or start marketing in another way, to raise the amount of visitors and the time they remain on the site. Subsequently, this will enable you to maximize your profits.